Anatoli Colicev is Assistant Professor at the Department of Marketing of Bocconi University. His research interests include digital marketing, marketing strategy, marketing-finance interface, social media analytics and the interface between macro and micro economics. He has earned my Ph.D. in Decision Sciences and Statistics from ESSEC Business School (2016) and hold a master’s degree in research (ESSEC) and economics (University of Cagliari). His work has appeared in Journal of Marketing (JM), International Journal of Research in Marketing (IJRM), International Journal of Production Economics, Service Science, and Administrative Science. In his research he actively collaborates with companies including YouGov Group and Metro AG group.