Andrea Ordanini

Andrea Ordanini is BNP Paribas Professor of Marketing and Service Analytics, at Bocconi University, Milan, Italy. He has been a visiting researcher at the London School of Economics in 1997 and at the University of California at Irvine in 2003 and 2006. His research interests focus on services marketing, services innovation and consumption of cultural goods, and covers both conceptual and empirical research endeavors.